The redemptive power of 'story' for both businesses and people.

Martin Lee is a director of 26, the business writers' collective that exists to inspire a greater love of words in business and in life. In his day job, he is a co-founder of Acacia Avenue, a boutique qualitative research consultancy whose purpose is to make business recommendations to its clients as long as they are in the interests of their customers. Before taking to agency life, Martin worked in the book business, culminating in being the Marketing Director at Waterstone's.