David Varela is a London-based writer and producer. He has written for film, theatre, radio, magazines, ebooks and games, creating some of the world’s most exciting transmedia projects along the way. These include Lewis Hamilton: Secret Life (for Reebok), Xi (for Sony PlayStation) and most recently The Seed, a transmedia story combining four plays, a treasure hunt and online characters, as part of the London 2012 Cultural Olympiad. He is currently developing an original drama series for Channel 4.